Digital marketing is one of the most in-demand skills in New Zealand. Indeed, jobseeker searches for the keyword “digital marketing specialist” have increased by 24% year-on-year.

Digital marketing specialists develop and execute digital marketing campaigns to promote products or services. They also use a variety of platforms to publish marketing content. For professional digital marketing specialist Auckland, check this out.

SEO

Digital marketing is an essential part of any online business. This fast-paced industry offers many different roles, and you can work as an all-rounder or specialise in your expertise. Digital marketing specialists can earn a salary of around $110,000 a year.

These experts can help you with everything from website design to SEO. They can even re-design your online store to make it more appealing and increase its visibility on search engines. They also offer a full refund if you don’t see results, so you can be sure you’re getting the best value for your money.

Other responsibilities include planning and implementing seasonal campaigns, analysing data, and working with other professionals. They may work within an organisation’s marketing team or run their own freelance business, servicing a list of clients.

PPC

Pay-per-click advertising is an online marketing strategy that allows businesses to display their ads in search results when users search for specific keywords. These ads can be displayed on search engines, websites, social media platforms, or mobile apps. The cost of the ad is determined by how competitive the keyword is and by the campaign settings.

Social Media

Digital marketing specialists are responsible for creating and managing social media campaigns. They analyse and track the success of their campaigns and report them to managers and executives within a company. In addition, they use data analytics to improve marketing campaigns and strategies.

Digital marketing salaries in New Zealand are competitive and can vary depending on the size of a company or industry. However, with the growing demand for skilled digital marketing professionals, those trained in this field can expect to receive high wages. In addition, many employers provide excellent benefits, including private health insurance and accessible on-site facilities.

Content Marketing

Digital marketing specialists can work within an organisation’s marketing team or run a freelance business servicing a portfolio of clients. They help produce digital content, plan and implement seasonal campaigns, use web analytics software, and collaborate with other professionals such as copywriters and graphic designers.

They also analyse and improve the effectiveness of existing online advertising campaigns. Those specialising in copywriting may write text for website content, email marketing campaigns and other materials. They may also create and manage a social media platform or blog. They also ensure the online content matches the company’s overall marketing and business goals. In large agencies, they can expect to climb the career ladder into a senior position within three to five years. They can also enjoy bonuses, private healthcare insurance and on-site facilities. For professional digital marketing specialist Auckland, check this out.

Email Marketing

Email marketing is undeniably a great way to stay on top of mind with your audience and build brand awareness. It can also be used to generate leads and nurture existing customers. However, it’s important to remember that emails should be helpful and relevant. Otherwise, your audience may delete them or even report them as spam.

To get the most out of your email marketing, consider hiring a digital marketing specialist in Auckland to manage it. These professionals can effectively help you achieve your goals by creating a schedule and monitoring the results. They can also provide advice on how to improve your campaign.

A digital marketing specialist in Auckland can work with various businesses, including small and medium-sized enterprises. They can help you develop your website, optimise content and create a social media strategy. They can also significantly help you develop an online store.